Real estate has changed a lot in recent years. Years ago, buyers used to turn to newspaper ads, open houses, and walk-ins when they began their house hunt. Today, buyers have taken a more modern approach. In fact, over 90% of homebuyers begin their house hunt online. From realtor websites to social media, technology plays an integral role in real estate transactions. While most properties are featured on general home-searching websites, there are so many marketing tools that make your listing stand out above the rest. One of the best tools out there is listing pages. Learn more about listing pages and how they can help you sell your home.
What is a listing page?
A listing page, sometimes called a single property website, is a real estate website that provides information, photos, videos, tours, and other supplemental information about a single property. While most real estate companies distribute their listings on websites like Zillow, RedFin, Realtor, and Trulia, real estate companies like Compass take it to another level with listing pages.
Does your house really need its own listing page? If you want your house to stand out above the rest, a listing page is essential. Listing pages, combined with realtor websites, social media platforms, and other search tools, give your property the edge it needs in order to get your home sold. That means if your buyer is looking for something truly special, they’ll find your listing first.
It provides more exposure for your property
Home searches begin online. That means in order to sell your property, you need an online presence. Because this is common knowledge, putting your listing on a company like Zillow is the bare minimum of internet exposure. Nearly every house on the market is placed on the MLS and other home-based search engines. These listings have limited space to describe your property, and there are only so many images you can post there.
This means your property is lost in a sea of other listings, with limited options for narrowing the search. The longer your property is listed on those sites, the further back it goes in the search results. Your home deserves more. By placing your property on a listing page, you’re giving your home additional exposure online by making it show up on the first page of Google. This is ideal for buyers who are looking for something specific.
So how does that work? Google SEO ranks information based on content. Simply put, when there is more content on a website, Google will rank that website higher, and the higher a website ranks on Google, the more likely someone is to find it. If you have the right keywords on your listing site, then your buyer will find your home. When someone finds your listing online, they’re more likely to fall in love with your home and place an offer on it.
It has features that are limited on most sites
Traditional property sites are very limited in what you can put on your listing. In most cases, there’s room for a 250-word property description, pictures, and some basic neighborhood information. With listing pages, on the other hand, there is no limit to what or how much you post. You can post videos, 360-degree video tours, floor plans, and newspaper articles from when your house was built — the possibilities are endless! Compass is one of the industry leaders, creating listing pages for all types of properties, from luxurious Hollywood mansions to historic properties on the East Coast.
A listing page keeps viewers engaged, keeping them focused on your property longer than they would on a generic site. You can even have a unique domain name, making it easier for buyers to find your listing and visit the site multiple times. Another feature that’s unique to listing pages compared to other websites is lead capture. If someone is searching for your property on your listing page, the prospective buyer has the opportunity to leave their email address, which allows your listing agent to follow up with them. Listing pages are also mobile-friendly, meaning buyers can look at your listing while on the go.
It’s ideal for unique or luxurious listings
Even though most home searches begin online, purchasing a home is still an emotional process for most homebuyers. How a buyer feels walking through that house can still make or break a sale. But there are plenty of ways sellers and listing agents can increase a buyer’s attachment to a home even before they walk through that front door: listing pages.
If you have a property that is truly unique, a listing page is the most comprehensive, customized marketing tool imaginable. Whether it was built in a historic neighborhood, has unencumbered mountain or sea views, or used to be a bed-and-breakfast, every home has a story. A listing page is one of the best ways to tell your home’s story to the buyer. You can post pictures of the original homeowners from the 1890s or house plans from when the property was first built. By posting as much information as possible on your listing page, not only are you increasing the likelihood of buyers finding your website, you’re giving them reasons to stay engaged with your property longer, increasing the likelihood they will fall in love with your home and schedule a showing.
If you’re ready to elevate your listing to the next level, creating a listing page is the first step in finding the right buyer for your home.
Ready to list your property? Shannon Campbell has partnered with Compass and is one of Snohomish County’s premiere real estate agents. No one knows Bryant and Seattle real estate better than Shannon. From Windermere to View Ridge real estate, she is the expert in all things Seattle. For a free market analysis, contact Shannon today.